Few snack foods are as closely tied to Detroit as Better Made Potato Chips. For generations of Michiganders, opening a bag of Better Made isn't just about satisfying a craving—it's about enjoying a true hometown tradition.

From family picnics and backyard barbecues to school lunches and holiday gatherings, Better Made has earned its place as one of Michigan's most beloved brands. That's why we're proud to carry this local favorite at Nino Salvaggio International Marketplace.

A Detroit Success Story

Better Made was founded in Detroit in 1930 by two friends, Cross Moceri and Peter Cipriano, during one of the most challenging economic periods in American history—the Great Depression.

Starting with just a handful of employees and a simple goal of making exceptional potato chips, the company steadily grew by focusing on quality, freshness, and customer loyalty.

Nearly a century later, Better Made remains headquartered in Detroit, continuing to produce millions of bags of chips each year while staying true to its Michigan roots. Few food companies can claim such a long-standing connection to the communities they serve.

Why They're Called "Better Made"

The company's name wasn't chosen by accident.

From the very beginning, Better Made set out to make potato chips that were simply...better made.

That commitment still shows today. The company carefully selects quality potatoes, cooks them to achieve their signature golden crunch, and seasons them with recipes that generations of Michiganders have come to know and love.

While many snack brands have changed ownership or moved production elsewhere, Better Made has continued manufacturing in Detroit, preserving both its heritage and its unmistakable flavor.

A Flavor for Everyone

While the Original Potato Chips remain the company's signature product, Better Made has built an impressive lineup over the decades.

Some of the favorites you'll find include:

• Original Potato Chips
• Barbecue
• Salt & Vinegar
• Sour Cream & Onion
• Sweet Heat BBQ
• Rainbow Dark Potato Chips
• Hot Jalapeño
• Wavy Chips
• Kettle Cooked varieties
• Cheese Puffs and Cheese Crunches
• Pretzels and other snack favorites

Whether you're looking for a classic lunch companion or the perfect snack for game day, Better Made has something for every taste.

A Michigan Tradition

Ask almost anyone who grew up in Metro Detroit about Better Made, and chances are they'll have a story.

Maybe it reminds them of grabbing a sandwich from the neighborhood deli, packing lunches for school, enjoying Tigers games with family, or stopping at a local party store after little league practice.

That's what makes Better Made special. It's more than a potato chip—it's part of Michigan's shared memories.

For many families, no barbecue, graduation party, or summer picnic feels complete without a bowl of Better Made chips on the table.

"At Nino Salvaggio International Marketplace, we've always believed that supporting local goes far beyond the products on our shelves—it's about investing in the families, businesses, and communities that make Michigan special," said Frank Nicolella, co-owner of Nino Salvaggio's. "Better Made is an iconic family-owned company with deep Detroit roots, and we're proud to partner with brands that share our commitment to quality, tradition, and serving generations of customers."

Perfect Pairings

Better Made chips complement many of the fresh foods you'll find throughout Nino Salvaggio International Marketplace.

Try serving them alongside:

• Fresh deli sandwiches
• Our made-from-scratch chicken salad
• Gourmet burgers from our Meat Department
• Fresh-cut fruit from Produce
• Homemade dips
• Picnic favorites like pasta salad and coleslaw

They're also an easy addition to tailgates, family road trips, beach days, and backyard cookouts.

Supporting Local Never Goes Out of Style

At Nino Salvaggio International Marketplace, we've always believed in supporting outstanding local companies that share our commitment to quality.

Better Made has spent nearly 100 years building a reputation for producing great products while remaining proudly rooted in Michigan. Like Nino Salvaggio, they're a family-oriented company with deep local ties and generations of loyal customers.

When you choose Better Made, you're supporting a Detroit success story that continues to thrive right here at home.

Pick Up Your Favorite Better Made Chips at Nino Salvaggio

Whether you're stocking up for your next cookout, planning lunch for the week, or simply craving the unmistakable crunch that only Better Made delivers, you'll find a great selection waiting at Nino Salvaggio International Marketplace.

It's one more way we're proud to bring together the best local brands with the freshest foods from around the world.

Because some Michigan traditions never go out of style—and Better Made is certainly one of them.

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