Time to Brine?

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Right at this time of the year, you start hearing a lot about brining your turkey. It’s on the Food Network, on the morning news, in newspapers and in every food-related magazine at the checkout line from October through November.

Chefs love brining just about as much as they love being the expert on the subject every season. And every chef you talk to has favorite techniques and recipes. And for good reason; it works!

The bottom line is brining is good. It can’t hurt your turkey; it can only help it.

Brining isn’t only used for turkeys. It is also used with other poultry and pork. Pickles are also brined, albeit with a slightly acidic one, and pickles, unlike meats, aren’t cooked afterwards.

So just what is brining, and why will my turkey be better?

Brines don’t tenderize. Rather, brining is an age-old technique used to moisten and flavor meats prior to roasting. Quite simply, what brine does is hydrate, and in some cases (like Nino’s), it gives the meat an additional flavor boost, which after cooking, results in a juicier, more flavorful turkey.

Is there anything different I have to do after brining?

Nope, you can roast, deep fry or grill your turkey as you would have done otherwise (although we recommend that you check out our enclosed Nino’s Turkey Roasting Tips if you choose to roast).

So how do I brine my turkey?

It’s simple, and to make it even easier, Nino’s has JUST introduced our new Turkey Brining Kit. It makes brining your turkey as easy as turning on your faucet (You knew this was coming, didn’t you?).

For $9.99, you get EVERYTHING you need to brine your turkey, including ALL the brine seasonings, a heavy-duty turkey brining bag and instructions. We’ve even thrown in a copy of our popular Turkey Roasting Tips!

We have two flavors for you to choose from: Savory Herb and Apple Spice. BOTH are traditional brine flavors and BOTH are delicious. All you have to do is add 2 gallons of water and a turkey, brine for about 1 hour per pound and you’re done.

Really…it doesn’t get much simpler than that!

We’re looking forward to having you try these two new brining flavors this year when it’s Turkey Time. We think you’ll agree that the Time to Brine is THIS YEAR!